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Week 4's Readings

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  Digital & Visual Rhetoric Week 4 deals with the concept of "rhetoric" (which are the methods needed in order to communicate a message to others) and the literacy needed to both understand and implement them into the creation of a webpage, in order to communicate one's desired point to an online audience. Particular emphasis was placed on the importance of digital rhetoric and the knowledge needed to properly communicate one's point using multimedia elements, with colors, layout, graphics, and audiovisual implements being just as important as the words communicating the message. As discussed in my previous posts, proper digital rhetoric should allow for the author of a webpage to facilitate communication and collaboration with their prospective viewers, especially considering how online mediums give the reader more agency than their own author. The three primary modes of operation for digital rhetoric are the following: audiences stance (how the audience is invit...